"so is this"

I guess I'll start the posting off.

I found the film "So Is This" to be very intriguing way to illustrate Saussure's linguistic sign concept. While the string of words composing White's film did not have sounds attached to them, the fact that these signs are "sound-images" requires no sound for our senses to "hear" the psychological imprint of the sound and connect that to the concept. Saussure notes that this is possible due to the fact that we can "talk" to ourselves without moving our lips or tongue, but rather by "recit[ing] mentally a selection of verse" (66).

So while no sound was in the film, I personally was able to see the word, "hear" the imprint of the sound-image and connect that to a concept in my own head. I was having a dialogue of sorts with the film, laughing at points when jokes were made etc. which I believe achieved the point White was attempting to make.